Food labels matter differently when you are shopping for a child. Food allergies have increased over the last several decades, while the foods filling grocery store shelves are becoming more technologically complicated at the same time. Parents are now navigating reformulated products, unfamiliar ingredient names, precision fermented proteins, changing allergen language, synthetic colors, and marketing terms that do not always mean what we assume they mean. A product can even contain an egg protein made without a chicken and still pose a concern for someone with an egg allergy. Reading Labels in the Age of Fake Food teaches parents how to move past calorie counts and front package advertising so they can understand what is actually in the food they are putting into their children’s grocery carts.
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